Digital Marketing

What Is Digital Marketing?

How to Start Digital Marketing to Market your Product or Service Online .

Market Your Product Or Service Online

I imagine that you're here because you're wanting to improve your marketing skills? Digital Marketers should always be finding ways to reach out to the huge marketplace of prospects online. No online marketer, no matter how new, should overlook this vast marketplace.

There is still money to be made online in digital marketing. All of the easy money is gone — it was taken 20 years ago — but there is gold for those willing to dig. After all, everyone is online now, so someone is making money, and that's what we're here to discuss today.

What Is Digital Marketing and How Does It Work?

Digital marketing covers every piece of advertising that you see online and everything else that goes on behind the scenes as well. There are many steps behind each marketing campaign, from choosing a product or service to finding the right audience, and that's just the concept stage.


Sometimes you'll need content, such as graphics or videos, or blog posts written on a particular subject, and this all comes under the umbrella of digital marketing.


These tasks are usually spread out across a team of digital marketers in most businesses, and some parts will be outsourced entirely. This makes it even more important for solo entrepreneurs to be focused in their efforts and not take on more work than they can manage.


A successful advertising campaign is one that is targeted and flexible, which is why digital marketing works so well. Like it or not, the internet knows a lot about people, and that allows you to target your chosen audience with accuracy and speed.

Most Common Types of Digital Marketing

Search Engine Optimization (SEO): Optimizing your websites for specific keywords will result in some free visitors from major search engines, such as Google and Bing. It's one of the oldest digital marketing methods and it's very competitive.


Search Ads: Paid advertisements placed directly on the search result page for specific keywords. Highly profitable keywords can be very expensive.


Social Media - Organic: People may find you if you post interesting content on social media platforms, such as Instagram, Twitter or Pinterest. This is organic social media traffic.


Social Media - Paid: Paying for the exact kind of social media attention you want is much easier, particularly in the beginning if you have no followers, but you're paying for the luxury. This can be very profitable if managed correctly, with an appropriate product shown to the right audience.


Shared Content: This covers all kinds of content that people love to share, such as videos, blog posts, news articles and pictures. If you can get others to share your content, you're instantly multiplying the number of people who will see your message, which is obviously beneficial in this game of numbers, and it helps with SEO too.


Mailing Lists: Email marketing is tricky because everyone knows what it's like to have their inbox overloaded with junk. However, maintaining a mailing list of your subscribers and interested individuals can be profitable if handled with care.

Benefits of Digital Marketing

You have the ability to interact with your prospects and learn exactly what they are looking for, as well as being able to reach out for more customers all over the global marketplace.


Track responses to your marketing efforts immediately, get to know your audience and allow them to know you personally which can help to create brand loyalty. You can reach an enormous audience in a way that is both cost-effective and measurable using digital marketing.

How to Start Digital Marketing

As you're doing your research on what it takes to survive in online advertising, you should keep a few main points in mind. Each point below is vital to your research and overall digital marketing plan, particularly for newcomers who aren't willing to spend too much money at the start.

Set a Budget

It's possible to get started with no money whatsoever, but obviously, things will go much smoother with at least a small budget set aside for your new expedition into the world of being a digital marketer.


Things to consider in a budget:


  • Website hosting
  • Social media advertising
  • Pay Per Click (PPC) advertising
  • Search Ads and Search Engine Optimization (SEO)
  • Blog posts
  • Graphics, videos and other content


Choose a Product or Service

This could be the most important step — the deal breaker — so don't rush with a large investment of time or money into something you're not confident in. If you're an entertainer or otherwise promoting yourself as a person, or promoting your own product or service, then skip to the next part.


The list of choices here is endless. You could promote the highest paying affiliate programs and advertise popular services, but those are also highly competitive and could be a waste of time and money for newcomers who need a faster return on investment. For example, anything related to insurance or legal matters is lucrative but it's going to be tough to break into.


On the other hand, you could promote something that you're really interested in personally and know a lot about, but it may not be popular enough to draw money on a consistent basis.


Most people who are successful in digital marketing are not held down in one place, and they follow the fairly simple law of time invested vs. profit gained. If a particular product or service is making money right now, it deserves more time and vice versa.

Find the Customers

After choosing a product or service to promote, the next most important step is finding people who want it. That sounds simple enough — people want lots of things — but as we mentioned earlier, this isn't the year 2000 and you'll have to work at this.


Unless you were visited by aliens and they provided you with a completely unique product, then there are most likely others out there already promoting it. This is the part where you truly become a digital marketer. 


The easiest method is simply paying to reach the people who you think are the most likely customers for your product or service. This can be done through Facebook, Twitter, Google, YouTube and so on.


Personal experience or interest with the product can go a long way here, because you may have better insight into what potential customers are looking for compared to the average person in digital marketing who is just looking at numbers.


Alternatively, it costs nothing to hang around specific Reddit groups or read what people are saying on social media about a particular type of product or service. This may not lead to direct sales, but you never know what you could find out about certain groups of people and their buying habits. Perhaps you'll stumble onto a gap in the market that becomes the next big thing, even if it's just a big thing in a relatively small community.

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